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Christine Barton
Socia sénior, directora de marketing e investigadora de BCG, The Boston Consulting Group
Pierre Dupreelle
The Boston Consulting Group
Simon Mario
The Boston Consulting Group
Steven Eisenberg
Líder de proyectos de The Boston Consulting Group
Christine Barton, de The Boston Consulting Group, comentó: «Nos entusiasma aliarnos con GRBN para esta importante continuación de nuestra inversión en capacidades esenciales para el crecimiento y la adaptación. Ha llegado el momento de hacer que la atención centrada en el cliente, la información esclarecedora y la analítica comercial dejen de ser meras palabras y buenas intenciones y demuestren su impacto en los negocios a la vez que materializa el retorno para los accionistas para posibilitar una transformación más acelerada que la que hemos observado en la última década».
GRBN se enorgullece enormemente de trabajar con BCG y un equipo de personas tan talentosas en este proyecto, y le recomienda encarecidamente que lea las siguientes reflexiones de BCG Perspectives al respecto:
