We are pleased to announce that AMAI, the Mexican Market Research Association, has become the first Latin American national association to endorse the Building Public Trust Charter, demonstrating the association’s commitment to further increasing the level of trust in market research in Mexico.

STRONG Trust in Market Research in Latin America

Last year GRBN, together with its partners Dapresy, Netquest and Research Now, conducted a large-scale research into Trust, which you can read more about here

The research showed that trust in market research companies is relatively healthy in Latin America, with market research companies ranked 3rd on trust out of the 17 different types of organisations surveyed. It is great to see that AMAI is not standing still, however, but showing a commitment to ensuring that trust in market research companies in Mexico remains strong also in the future.

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