In aprile, esperti di ricerca e di norme in rappresentanza di molti paesi, organismi del settore normativo e associazioni di ricerca hanno partecipato per tre giorni a un gruppo di lavoro per aggiornare e riformulare le principali norme ISO riguardanti la ricerca di mercato, i sondaggi d’opinione e la ricerca sociale: ISO 20252.
Tra coloro che contribuiscono al processo ci sono molte associazioni GRBN, come AMSRS (Australia), ANEIMO (Spagna), CMRA (Cina), JMRA (Giappone), MRIA (Canada) e MRS (Regno Unito). Anche le federazioni GRBN regionali ARIA e EFAMRO partecipano, insieme ad altre associazioni come ESOMAR e WAPOR.
La revisione ha l’obiettivo di migliorare la navigabilità, con aree chiaramente definite e separate a supporto dei diversi settori nel campo delle ricerche di mercato, della ricerca sociale e dei sondaggi di opinione. Il processo di aggiornamento delle norme ISO richiederà almeno un altro anno e i fornitori di servizi di ricerca che stanno cercando di ottenere la certificazione ISO 20252 o ISO 26362 dovranno continuare nel loro impegno.
Tutti gli attuali requisiti delle norme ISO 20252 e ISO 26362 saranno integrati nella nuova norma combinata 20252. Ci saranno anche alcune aggiunte per riflettere l’evoluzione delle pratiche di ricerca, comprese alcune tecnologie all’avanguardia emerse fin dal completamento della norma ISO 20252, nel 2012. Garantendo la conformità ai requisiti ISO esistenti, i fornitori di servizi di ricerca saranno molto più preparati ad adattare i propri sistemi alle nuove esigenze, una volta completata la revisione della norma ISO 20252.
Come in precedenza, questa norma riguarda temi come i requisiti per la gestione dei progetti, le proposte e le offerte, l’esecuzione di progetti per varie componenti metodologiche della ricerca, quali il campionamento, l’attività sul campo, l’osservazione, l’auto-completamento, la gestione dei dati e l’elaborazione. Con tutta probabilità, la norma migliorata e aggiornata sarà ufficializzata, tradotta e messa a disposizione del settore mondiale della ricerca nel 2018.
Il sito https://mosrstandards.wordpress.com/ continuerà a essere utilizzato per comunicare agli stakeholder le modifiche normative e tutte le notizie saranno segnalate dai social media. Per rimanere aggiornati, seguite l’account Twitter associato alla ISO 20252, https://twitter.com/ISO20252.
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