3 keys to improving the user experience

Length of surveys, enjoyability and mobile-friendliness all key to improving the User Experience – Further research-on-research underway The Trust Survey also dealt with the issue of the (online survey) participants’ experience. Four-in-ten respondents say they find most, if not all, of the surveys they take too long. The enjoyability and mobile-friendliness of many surveys are also considered to be problems by many respondents. Even though across the nine countries, PCs/laptops are still the dominant medium through which surveys are taken (67%), mobile phones now account for 21% of surveys taken. In the US, that figure is up to 36%; and in the US among 18-34 year olds, a staggering 54% of online surveys are taken on a mobile phone according to this survey. You can read here a thought-piece by FocusVision’s Aaron Jue on the importance of mobile. We will get back to this issue in-depth in our next newsletter, as we are currently conducting further research-on-research into the research participants’ user experience. Building on the GRBN Trust Survey and the great work done by Kerry Hecht, Jessica Broome and Tom Anderson in the area of Participant Experience, and which was presented at IIeX in Atlanta, we are going to dive deeper into exploring the issue of User Experience. The objective of the research is to feed into the Building Public Trust programme, by generating insights and creating stories, which will inspire the research sector to: 1. Increase participant engagement and response rates 2. Encourage more, and different types of people, to take part in surveys 3. Improve the participants’ experience with taking on-line surveys 4. To convince researchers to put more focus in their planning processes into improving participant experience We would like to take the opportunity to thank our partners on this project: